ASHRAFCO WHEELS

  • Ashrafco wheels was established in 1986 by Mr. Hammad Shehata
  • The company is specialized in import and distribution of rims and tires.
  • The company today has 38% market share of  rim sales in Egypt. This makes us the largest importer and distributor of rims in Egypt.
  • We are the biggest UHP retailer in the market.
  • Current number of employees: 311 to increase to 332 by mid 2014 with our new flagship store covering an area of 2350.00 M2.

 

 
   
Business ٍٍStrategy

Our main business strategy was built on the following basis:

  • To provide a unique business service with very low margins to get the highest exposure in the Egyptian market and to gain higher market share.
  • Build a trustable network of partners to maintain the high quality business standards and to sustain the low margin strategy.
  • To guarantee all our products in the market to maintain Ashrafco reputation by replacing any defected product free of charge (after sales service). 
 
  • Build the name to be the most trusted value for money retailer in the market.
  • Provide credit up to 180 days to smaller retail outlets to get more exposure in the market.
  • We provide Tire changing & balancing machines free of charge to all new sub dealers.
 
Business Structure

The Business is split into 3 main sectors.

1-  “9” retail branches fully owned for sales and installation of tires and rims with an average size of 600 m2 each.

2- “90” sub dealers across the whole country for sales and installation of tires and rims in partnerships.

3- Retail distribution business with over 400 retail branches.

4- Wholesale business with a portfolio of 43 of Egypt’s largest wholesalers across all regions.